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AARHUS / DENMARK

''4-DAY INTENSIVE MASTERCLASS IN
food styling, photography
& POSTPRODUCTION''

COVER 4 SIGNATURE MASTERCLASSES:
DAY 1: HOW TO SET UP A HOME PHOTO STUDIO
DAY 2: STYLE FOOD LIKE A PRO  
DAY 3: SHOOT FOOD LIKE A PRO
DAY 4: EDIT PHOTOS LIKE A PRO

TAUGHT BY:
 6-TIMES AWARD-WINNING
COOKBOOK AUTHOR & PHOTOGRAPHER SIF ORELLANA

YOU ACHIEVE 4 MASTERCLASSES
FOR THE PRICE OF 3 (when bought seperately)!

FEBRUARY 26TH-29TH 2019

 
 
This 4-day intimate and intensive masterclass training is for YOU, who really want to dramatically uplevel your skills in food-styling, photography, and postproduction and learn valuable industry insider information in a power-packed masterclass program taught by an award-winning cookbook author and photographer, who has walked every step of the way herself. It is for you, who dream of stepping up your business and life without spending years to build advanced skills sets on your own by experimenting, surfing the internet and learning by trial and error. Maybe you have already figured out your objective, but before you can transform your ideas into action and rise up, you need to build the necessary set of tools, skills, and insights. And you are filled with determination and enthusiasm to get started. If these are the exact thoughts, that inhabit your mind, then this 4-day intense and intensive training is just what you need, and I can’t wait to welcome you and provide you with all the tools, insider’s tips and tricks you need to make your dreams fly.
— sif orellana

 

WHAT
During our four intense and intensive days together, I'll bring you through four of my signature masterclasses based on foodstyling, photography and postproduction. The classes take place in my own Scandinavian light-filled home and studio in Aarhus, Denmark - the second largest city of Denmark, ranked number 2 by Lonely Planet in its list of the ten best destinations in Europe to visit in 2016. We meet up each morning at 10 AM and start the day with a good cup of coffee, a glas of freshly squeezed juice and freshbaked goods + an introduction to each other and the program of the day. I'll bring you through the first classes of the day. Half way we'll enjoy a delicious lunch and then continue with the classes. We round up at 4 PM.

Throughout my career as a cookbook creator, I have shot most of the food photos for my 12 bestselling cookbooks (+ multiple food-and lifestyle features for magazines) in my own home with a minimum of equipment and squaremeters. It may surprise you how easily you can mimic the results of a giant studio with tens of thousands of Euros worth of high-end equipment. It is easy to get lost in the many options for equipment and set-up, but studios are really all about creative control, and managing the variables that affect the light is key. 

In this 4-day live course I share with you all my secret tips and tricks on how to set-up a simple, highly functional food photography studio, that allows you to shoot eye-rollingly beautiful images, how you style stellar dishes, shoot food photos, that will make your audience and clients drool, and how you bring your shots from "GOOD" to "GORGEOUS" in postproduction.

 

 

Program during the 4-DAY masterclass TRAINING

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DAY 1

MASTERCLASS: THE ULTIMATE GUIDE TO SETTING UP A SIMPLE HOME FOOD PHOTOgraphy STUDIO

WHAT YOU WILL LEARN
* The complete guide to setting up a simple food photography studio with minimal equipment in your own home
* What equipment you would need to achieve stellar food photos
* How to find the right places in your house to shoot in terms of light, how to position your food and what time of the day to capture the shot
* How to manipulate & control natural light (reflect/diffuse/block/bounce)
* Learn about backgrounds of all kinds - vinyl, paper/wood/stone/metal etc. and where to buy them/how to make them yourself
* The secret tools and gadgets that will make your new home studio rock

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DAY 2

MASTERCLASS: HOW TO STYLE FOOD LIKE A PRO

WHAT YOU WILL LEARN
* How to style your food in ways that are aesthetically appealing to the camera
* How to use props & accents that add depth and complete your scenes
* How to work with layering, repetition and triangles
* How to make conscious decisions on what to put in the frame and what to leave out
* Where to place hero subjects and supporting elements
* How to create dynamic tension, movement and energy in your food photos
* How to arrange the food and make it look crisp, fresh and mouth-watering
* How to discover the power of color balance?
* How to find your own signature style
* How to tell visual stories and work with props

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DAY 3

MASTERCLASS: HOW TO shoot FOOD LIKE A PRO

WHAT YOU WILL LEARN
* How to tell appealing and powerful storis through food photos
* How to create dynamic lighting setups that make your food imagery look outstanding
* How to create and use a variety of surfaces that create stunning backdrops for your pictures
* How to choose the type of lens that meets your food photography needs
* How to frame your shots with the perfect composition for food photography
* How to conduct a successful food photo shoot from start to finish.
* How to take brilliant food photos on a smartphone

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Day 4
MASTERCLASS: How to Edit Photos like a pro (Lightroom + iphone apps)

WHAT YOU WILL LEARN
* How to adjust the essential editing effects that make your food photos pop more and look more breathtaking
* How to achieve that delicate airy, clean and bright look - or make your photos look evocative, dark and moody
* How to make the colors and contrast in your photos pop and stand out
* How to use Adobe Lightroom to create an efficient workflow and apply key editing effects
* How to tackle flat light when it comes to editing
* How to export and share your photos with the right dimensions and quality settings
* Knowledge about all the little tweaks that make a powerful image

 

 THE PRICE IN TOTAL: €1800
(bought seperately the price for these 4 masterclasses is €2.388)
YOU SAVE €588

Included
All classes + 4 x coffee/tea/refreshments and fresh-baked Danish pastries every morning
+ 4 x delicious lunch + notebook and pen + the use of materials and props.
Excluded
Airfare and/or transportation to & from the masterclass, dinner and accommodation
(would, however, you can see a list of my own favourite hotels in the city below. You are also welcome to send me an email here if you want me to help you book the hotel).

Tickets are non-refundable, please confirm your ability to attend before purchasing your ticket.

*The workshop fee can be paid in two installments. To only pay a 50% deposit now, use the code 2INSTALLMENTS at check out.
Feel free to pay in full if you would like. Otherwise the second payment will be due about 6 weeks prior to the event.
Price listed is per person

 

During the two first months after Christmas in Denmark, when it’s still dark and chilly outside, the Danes love to snuggle up inside their cozy homes surrounding themselves with twinkling candles and indulging in big cups of tea and homebaked cinnamon swirls. To me, this time of the year has always been ideal for building a deeper understanding of different topics and enhancing my skills, so that I’m ready to put them into play and step-up my business when spring comes around. The interesting thing is, that surveys actually document that colder temperatures are conducive to more focused brain activity. So regard this as the perfect invitation for getting some serious studying, and up-leveling of your skills in food-styling, photography, and editing done. Guess all those New Years resolutioners were onto something, right?
— sif orellana
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ACCOMMODATION + DIRECTIONS


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ACCOMMODATION

This masterclass doesn't include accommodation. However, I can warmly recommend Villa Provence HotelHotel Guldsmeden or Hotel Ferdinand, all small boutique hotels in center of the Latin area of Aarhus with great shops, cafes and restaurants on the doorstep and the waterfront just a few minutes’ walk away All three hotels are located not more than 10 minutes drive from the masterclass-location. The cost for a 1 nights stay is approximately €175-200 (breakfast included). You pay the hotel directly on the day of your departure. 

If you need transportation back and forth from the hotel to the masterclass I will be happy to help you book a taxi. Bikes can also be rented in the center of the city - remember, we are a cycling nation.


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INFO ABOUT AARHUS & NEAREST AIRPORT

Aarhus is, with its population of 330.000 people, the second largest city of Denmark, and the city chosen as Cultural Capital of Europe and European Region of Gastronomy in 2017. Lonely Planet ranked Aarhus number two in its list of the ten best destinations in Europe in 2016 due to its “cool-cat neighbourhoods, head-turning architecture and culinary wizardry.”

Aarhus is located only 3 hours direct train journey from Copenhagen Central Station, and the closest airport is Aarhus Airport or Billund airport. If you fly to Copenhagen airport, there is a direct train from the airport to Aarhus Central Station (the train ride is beautiful and takes about 3 1/2 hours).

TESTIMONIALS


 

 

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"I like very much the way you represent the food, so vibrant, textured, inviting, understandable, fresh, multi sensorial... I can touch it, I want to eat it, I can smell it!"

 

ANTONELLA PATERNÓ RANA

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PLAYDATE today with the wonderful sif orellana whose authenticity, heart and seemingly endless creativity makes her work so special.

 

Grounded and Inspiring ... and so delightfully like-minded when it comes to a desire to make a difference on a larger scale with a platform built on healthy and delicious! Happily immersed in the essence of hygge with more adventure to come!
ANNETTE SHAFER, NAPA VALLEY

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"We'd like to thank you once again for the memorable and precious work you did last week! Your passion and kindness has been clearly conveyed to the team. Your professionalism and your energy IS noticeable in the quality of the shootings." 

 

 

You perfectly embodied the spirit of our pay off, "never give up!" (in Verona we say "Mai Molar!”)
LUCCA PICOTTI, FROM GIOVANNI RANA

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"You were the spark that has taken me on this new journey. So happy I get to learn more."

MARISA CURATOLO, CANADA


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“I am still in some kind of euphoria after my retreat with Sif Orellana." 

Thank you so much for being the most inspiring, caring and warm person I have met in a long time, Sif. I will always be grateful for this retreat.

NETTAN DAHLQUIST, NORWAY

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“I have been full of peace and happiness ever since." 

Thank you for an amazing retreat and learning experience.

LOUISE GRANHOF JUHL, DENMARK

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“I strongly recommend joining Sif Orellana in any upcoming retreat. She shares her talent, but, more importantly, her wisdom! " 

You might not know but you cannot really live happily without it!

KAJSA JEPPSON, SWEDEN

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"Joyful heart and soul! Boundless creativity and inspiration! Feeling so fortunate for crossing paths."

 

ANNETTE SHAFER, NAPA VALLEY 


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“I'm speechless I'm so thankful… It was wonderful, eye-opening 3 days for me. You are such a colorful person and genuine to share your experiences and skill sets with us. I think that it's really good that I participated in this workshop to open up new paths and possibilities in this time of transition. Your pieces of advice are precious to me and filled me with so much energy. I felt stuck when I came, but now I have found a light that gives me a sense of direction - thanks to your guidance."

I know organizing workshops is a really hard thing, but you never looked tired and I respect you a lot. Again, thank you so much. I'm looking forward to our next gatherings. With lots of appreciation”.
MINA USUI, JAPAN

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“It was such an honor to be a part of this creative bunch, made extra special by our lovely leader and teacher Sif. Her passion and ability to inspire, her big heart and kind words, her empathy and unlimited generosity are so precious and inspiring that we were all in awe." 

I came back home with a full heart and lots of new friends. It was unforgettable! Thank you Sif for bringing us all together and sharing your hearts and wisdom!”

KARMEN KODA, PARIS

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"I SIGNED UP FOR SIF'S WORKSHOP HOPING TO HONE MY VISUAL STORYTELLING TECHNIQUES...BUT I LEFT WITH SO MUCH MORE." 

For me, the main benefits came when Sif shared the inside secrets of her incredible personal success story and from receiving invaluable individual feedback which she happily provided beyond workshop hours and even upon my return home! Importantly, she makes you feel comfortable instantly, no matter your photographic experience. Her down-to-earth approach helped participants to immediately gel well together which made the workshop fun.

Sif's style of communicating her visual storytelling knowledge is unique and made me feel truly connected and inspired. I returned home equipped with more tools and fully motivated to take action on my dreams.

 I can’t speak highly enough of Sif's workshops.

IVAN EBEJER, MALTA

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“These days have been just magical! Thank you so much."

 

MARIA HÄRDNER, SWEDEN